Our community: posts & news

Αn Ιntegrated Αpproach to Μanaging a Company’s Customer Capital

Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.
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Looking Great While Doing Good: Marketing Ethical Fashion

Many customers are turning away from unethical fast fashion companies and towards companies that promote and support 'ethical fashion'. In her latest post, Chrissy Jones considers the marketing of ethical fashion.
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Digital Marketing Certifications That Can Boost Your Career

At the Cyprus Institute of Marketing (BVI) - Global Business University-Europe, we live by the motto that learning never ends. In this new blog, Chrissy Jones explores the different certifications available for Marketing people - and the value they may bring.
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Key Ways To Conquer The Challenges Of Public Sector Marketing

How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!
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pencil, red, chip

Managing (And Limiting) Stress As A New Business Owner

In a new post, our blogger Chrissy Jones addresses something that concerns all of us: work-related stress, and, in particular, stress connected to one's starting their own new business. It's a must read for all!
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Got New Software? Here Are The Best Marketing Strategies You Can Apply

No company can survive without software. But how can software companies make sure that their products reach our attention? Our expert blogger, Chrissy Jones, presents some marketing strategies that software companies can use to showcase and boost attention toward their products.
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Is it wiser to get a job or a degree?

Dr Christiana Charalambidou, Lecturer and Head of Postgraduate Studies at the Cyprus Institute of Marketing, tackles a question that has long troubled many. Read on to find the real value of education.
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Clever Ways to Market Your Consumable Product

Before you can market something, it is imperative that you know your product well and what it can do so that you can target the right audience. Chrissy jones discusses clever ways to market consumable product in our latest post.
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Why are Visual Components Key in Marketing?

An image, they say, is worth a thousand words. And perhaps more so in Marketing than anywhere else. Chrissy Jones explores the part played by visual components in Marketing.
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Collaborative Networks for Successful Entry into Emerging Economies of Africa

Many business have long struggled to enter emerging African markets. Dr Irene Kujala, Assistant Professor at Åbo Akademi University and Research Fellow at the Cyprus Centre for Business Research, offers expert advice and hard-earned insights about conducting business in sub-Saharan Africa.
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