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MBA In Marketing Strategy Or Digital Marketing?
Do you want a career in Marketing but you don’t know which specialisation to go for - Digital Marketing or traditional Marketing. No need to worry. There is always a way to make the right choice. Find out how in our latest article!
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5 tips on how to combine work & studies efficiently
It's tricky and difficult to combine work with studies - but it is a combination of great value! Read our latest article below to get some ideas on how you can do both simultaneously and effectively.
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How To Promote Yourself Effectively in the Job Market
In this increasingly competitive world, it is paramount that we learn how to market ourselves. Read on for some expert advice on how to build your personal brand.
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5 + 1 Reasons Why An MBA Can Elevate Your Career
A lot of people ask themselves ‘Is an MBA worth it?’. Read on for some of the most important benefits of an MBA and why it's so rewarding.
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Αn Ιntegrated Αpproach to Μanaging a Company’s Customer Capital
Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.
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Automotive Marketing Strategies To Drive More Sales
In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing world.
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Looking Great While Doing Good: Marketing Ethical Fashion
Many customers are turning away from unethical fast fashion companies and towards companies that promote and support 'ethical fashion'. In her latest post, Chrissy Jones considers the marketing of ethical fashion.
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Digital Marketing Certifications That Can Boost Your Career
At the Cyprus Institute of Marketing (BVI) - Global Business University-Europe, we live by the motto that learning never ends. In this new blog, Chrissy Jones explores the different certifications available for Marketing people - and the value they may bring.
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Key Ways To Conquer The Challenges Of Public Sector Marketing
How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!
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Managing (And Limiting) Stress As A New Business Owner
In a new post, our blogger Chrissy Jones addresses something that concerns all of us: work-related stress, and, in particular, stress connected to one's starting their own new business. It's a must read for all!
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Got New Software? Here Are The Best Marketing Strategies You Can Apply
No company can survive without software. But how can software companies make sure that their products reach our attention? Our expert blogger, Chrissy Jones, presents some marketing strategies that software companies can use to showcase and boost attention toward their products.
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Counterfeiting in the Current Economic Context: A Report by the Rome Business School
Product counterfeiting is a multi-billion-dollar concern the world over. Our associates at the Rome Business School have been looking into this global phenomenon.
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Marketing Strategies for the Logistics Sector
Our expert blogger, Chrissy Jones, explores the significant and integral role marketing plays in the logistics industry.
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Spotlight On Your eLearning: Smart Marketing Tips To Promote Your Online Courses
Online courses are all the rage. Universities, colleges, associations, and companies now offer online courses on everything you can think of. Our blogger Chrissy Jones offers some clever marketing tips on how to promote online courses in an increasingly competitive market.
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How Can Artificial Intelligence Help You Achieve Your Marketing Goals?
How can Artificial Intelligence help your company achieve its marketing goals? Chrissy Jones explores
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Is it wiser to get a job or a degree?
Dr Christiana Charalambidou, Lecturer and Head of Postgraduate Studies at the Cyprus Institute of Marketing, tackles a question that has long troubled many. Read on to find the real value of education.
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How Can Artificial Intelligence Help You Achieve Your Marketing Goals?
It is estimated that within a few years one third of companies around the world will be relying on AI for some of their sales processes. How can AI help you achieve your marketing goals? Chrissy Jones explores.
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Clever Ways to Market Your Consumable Product
Before you can market something, it is imperative that you know your product well and what it can do so that you can target the right audience. Chrissy jones discusses clever ways to market consumable product in our latest post.
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Why are Visual Components Key in Marketing?
An image, they say, is worth a thousand words. And perhaps more so in Marketing than anywhere else. Chrissy Jones explores the part played by visual components in Marketing.
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The Perforated Ball: Football, Geographic Politics, and Post-Covid-19 Scenarios
Football is many things, but it is also an important business, economic, and political player. In their latest report, our partners at Rome Business School discuss the different ways in which football has been affected by the pandemic - and speculate about what lies ahead
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Collaborative Networks for Successful Entry into Emerging Economies of Africa
Many business have long struggled to enter emerging African markets. Dr Irene Kujala, Assistant Professor
at Åbo Akademi University and Research Fellow at the Cyprus Centre for Business Research, offers expert advice and hard-earned insights about conducting business in sub-Saharan Africa.
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