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Is it wiser to get a job or a degree?

Dr Christiana Charalambidou, Lecturer and Head of Postgraduate Studies at the Cyprus Institute of Marketing, tackles a question that has long troubled many. Read on to find the real value of education.
  • Blog Post ·

Clever Ways to Market Your Consumable Product

Before you can market something, it is imperative that you know your product well and what it can do so that you can target the right audience. Chrissy jones discusses clever ways to market consumable product in our latest post.
  • Blog Post ·

Why are Visual Components Key in Marketing?

An image, they say, is worth a thousand words. And perhaps more so in Marketing than anywhere else. Chrissy Jones explores the part played by visual components in Marketing.
  • Blog Post ·

Collaborative Networks for Successful Entry into Emerging Economies of Africa

Many business have long struggled to enter emerging African markets. Dr Irene Kujala, Assistant Professor at Åbo Akademi University and Research Fellow at the Cyprus Centre for Business Research, offers expert advice and hard-earned insights about conducting business in sub-Saharan Africa.
  • Blog Post ·
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