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Αn Ιntegrated Αpproach to Μanaging a Company’s Customer Capital
Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.
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Automotive Marketing Strategies To Drive More Sales
In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing world.
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Looking Great While Doing Good: Marketing Ethical Fashion
Many customers are turning away from unethical fast fashion companies and towards companies that promote and support 'ethical fashion'. In her latest post, Chrissy Jones considers the marketing of ethical fashion.
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Digital Marketing Certifications That Can Boost Your Career
At the Cyprus Institute of Marketing (BVI) - Global Business University-Europe, we live by the motto that learning never ends. In this new blog, Chrissy Jones explores the different certifications available for Marketing people - and the value they may bring.
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Key Ways To Conquer The Challenges Of Public Sector Marketing
How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!
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Managing (And Limiting) Stress As A New Business Owner
In a new post, our blogger Chrissy Jones addresses something that concerns all of us: work-related stress, and, in particular, stress connected to one's starting their own new business. It's a must read for all!
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Got New Software? Here Are The Best Marketing Strategies You Can Apply
No company can survive without software. But how can software companies make sure that their products reach our attention? Our expert blogger, Chrissy Jones, presents some marketing strategies that software companies can use to showcase and boost attention toward their products.
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Counterfeiting in the Current Economic Context: A Report by the Rome Business School
Product counterfeiting is a multi-billion-dollar concern the world over. Our associates at the Rome Business School have been looking into this global phenomenon.
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Marketing Strategies for the Logistics Sector
Our expert blogger, Chrissy Jones, explores the significant and integral role marketing plays in the logistics industry.
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Spotlight On Your eLearning: Smart Marketing Tips To Promote Your Online Courses
Online courses are all the rage. Universities, colleges, associations, and companies now offer online courses on everything you can think of. Our blogger Chrissy Jones offers some clever marketing tips on how to promote online courses in an increasingly competitive market.
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How Can Artificial Intelligence Help You Achieve Your Marketing Goals?
How can Artificial Intelligence help your company achieve its marketing goals? Chrissy Jones explores
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Is it wiser to get a job or a degree?
Dr Christiana Charalambidou, Lecturer and Head of Postgraduate Studies at the Cyprus Institute of Marketing, tackles a question that has long troubled many. Read on to find the real value of education.
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How Can Artificial Intelligence Help You Achieve Your Marketing Goals?
It is estimated that within a few years one third of companies around the world will be relying on AI for some of their sales processes. How can AI help you achieve your marketing goals? Chrissy Jones explores.
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Clever Ways to Market Your Consumable Product
Before you can market something, it is imperative that you know your product well and what it can do so that you can target the right audience. Chrissy jones discusses clever ways to market consumable product in our latest post.
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Why are Visual Components Key in Marketing?
An image, they say, is worth a thousand words. And perhaps more so in Marketing than anywhere else. Chrissy Jones explores the part played by visual components in Marketing.
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The Perforated Ball: Football, Geographic Politics, and Post-Covid-19 Scenarios
Football is many things, but it is also an important business, economic, and political player. In their latest report, our partners at Rome Business School discuss the different ways in which football has been affected by the pandemic - and speculate about what lies ahead
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Collaborative Networks for Successful Entry into Emerging Economies of Africa
Many business have long struggled to enter emerging African markets. Dr Irene Kujala, Assistant Professor
at Åbo Akademi University and Research Fellow at the Cyprus Centre for Business Research, offers expert advice and hard-earned insights about conducting business in sub-Saharan Africa.
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Working from home at the time of the pandemic
As Covid-19 spreads around the world, more and more of us are forced to work from home. This new blog post offers some advice on how to best do that.
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Conscientious Marketing: Appealing to Consumers in a Commodity Market
Developing intuitive strategies for marketing commodities remains a daunting feat that poses a significant challenge to many modern businesses and distributors. Currently,…
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How smart technology is changing real estate marketing
Our guest editor, Ms Chrissy Jones, returns with a fascinating piece on how technology is changing real estate...
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From Finance To Marketing: Transferable Skills That Will Help You Make A Career Change
People nowadays change careers 11.7 times between the ages of 18 and 48. In this fascinating post, blogger Chrissy Jones discusses transferable skills that enable us to move from career to career.
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