MBAs are the ultimate goal for most business students today, and selecting one in the field that interests you more is usually the way to go. If you too are wondering which specialised MBA degree in the field of Marketing you should pursue, then you are in the right place. To help you make the best-informed decision between an MBA in Digital Marketing and one in Marketing Strategy, we have prepared the following overview for you.
To start with, both MBAs are targeted towards promoting products, brand image, and increasing sales. Their difference, however, lies in the methods and strategies each employs. While an MBA in Marketing Strategy has been part of educational programmes for some time and provides knowledge of traditional marketing methods, an MBA in Digital Marketing is very high in demand, albeit new. It’s no secret that the recent pandemic has forced companies to go digital, and since this has proven quite convenient and efficient, digital marketing is here to stay.
So let’s get started!
1. MBA In Digital Marketing
An MBA in Digital Marketing usually takes 1 or 2 years to complete and is a much-respected qualification. It offers students knowledge of the various digital media used by businesses in the ever-expanding field of digital marketing. Apart from developing your management skills and enhancing your business knowledge, it will prepare you for real-world scenarios. It is now one of the top choices of graduates, and it will help you get a senior management position. Many even opt for a distance learning MBA, and if this is the case for you, you should find more information about the one-year MBA in Digital Marketing at our University.
2. MBA In Marketing Strategy
An MBA in Marketing Strategy is for anyone wishing to further their knowledge of the best marketing practices and tactical areas. Companies want competent communicators with the skills to manage marketing teams inside the company – as well as outside. This MBA will improve your managerial skills and teach you how to read data in order to make informed decisions through examining real-world strategies. Focusing on strategy development and implementation is an excellent choice for experienced marketers looking to advance their careers or anyone who wants to shift to sales, product management, or digital strategies. It is a degree also offered through distance learning studies – including at our University.
3. MBA In Marketing Strategy vs MBA In Digital Marketing: Scope
In the aftermath of the pandemic, it has become clear that online shopping and entertainment are here to stay, becoming the preferred means for many. Today, everyone has an online presence through which to connect, entertain, or learn.
Digital marketing allows businesses to go global very fast and very effectively, thus reaching a bigger target audience at a lesser cost. Its range of usefulness keeps growing, and its demand will only get higher. An MBA in Digital Marketing will land you a job in a mid to senior managerial position.
On the other hand, traditional marketing isn’t going anywhere either. Therefore, an MBA in Marketing Strategy is the most fundamental specialisation in management, not to mention a long-established one. If you want a comprehensive view of marketing and a mid-senior management position, then this is the option for you.
4. MBA In Marketing Strategy VS Mba In Digital Marketing: Syllabus
Now for the nitty-gritty of the matter. To start with, the curricula of both degrees share most of their compulsory courses. These include:
- Organisational Behaviour
- Business Policy & Strategy
- Research Methods
- Marketing Planning & Control
- Practice of Marketing
The syllabus for an MBA degree in Digital Marketing is oriented toward the inclusion of all digital channels and forms that a digital marketer should be versed in. It covers current technological methods and strategies. Have a look at some of the elective modules at GBU-Europe:
- Concepts of Digital Marketing
- Social Media Marketing
- Mobile Marketing
- Marketing Analysis & Decision
- Digital Marketing Strategy
On the other hand, the syllabus of an MBA in Marketing Strategy focuses more on traditional marketing methods and channels. You’ll get a broader perspective on different aspects of business and the marketing world, as well as an overview of digital marketing strategies. Some elective modules of this MBA at GBU-Europe include:
- Global Marketing Strategies
- Marketing Communications
- Public Relations & Advertising
- Informational Technology
- Marketing of Services
5. Career After MBA
As previously mentioned, both specialisations come with many opportunities, especially in the mid to senior managerial positions. However, researching jobs after an MBA can be daunting, so we have listed below some career opportunities in Marketing for you to consider.
However new, an MBA in Digital Marketing can offer some unique career paths for graduates, such as:
- Digital Marketing Manager
- Media Strategist
- Brand Manager
- Client Servicing Manager
- Content Strategist
- Paid Media Expert
- SEO Analyst
- Business Development Manager
- Social media Executive
- Media Strategist, etc
The market for MBA Marketing graduates is firmly established. Job options you can opt for include include (but are not limited to):
- Asset Manager
- Brand manager
- Marketing manager
- Sales Manager
- Product Manager
- Advertising Manager
- Media Planner
- Market Research Analyst
- Corporate Communications Head
- Public Relations Manager
- Business Development Executive
- Customer Relationship Management
Both MBAs are excellent choices for students and professionals. Graduating from either will take your career to new heights. It all comes down to where your interest lies and if you are still on the fence, have a look at the Masters we offer at GBU-Europe.